Nalli Silks trolled for its latest ad featuring model without bindi

Nalli Silks, a prominent clothing brand, has come under fire on social media for its latest advertisement. The ad film, which features a model exuding traditional vibes in a beautiful saree, is facing flak on the Internet. The model’s ethnic ensemble has been paired with minimum jewellery and complementary makeup, but she was not wearing a bindi which has led to several raised eyebrows. People are unhappy because the bindi is seen as a symbol of good luck. The fact that the ad came during Navratri upset netizens even further.

Netizens react to Nalli Silk’s latest ad

Netizens used X, earlier known as Twitter, to voice their concerns over the ad. One user wrote, “Look at this advertisement. Even a traditional firm like Nalli is using a model who is not wearing a bindi and looking morose. Doesn’t look like a celebration.”

Look at this advertisement. Even a traditional firm like Nalli using a model who is not wearing a bindi and looking morose. Doesn’t look like a celebration. As a single individual, @ShefVaidya has made many popular brands tow the line. Hope Nalli will follow suit. pic.twitter.com/MN2KgTWfrK

— D.Muthukrishnan (@dmuthuk) October 19, 2023

“First of all wear a Bindi. Nalli! You get most of your business from Hindus, who purchase silk sarees for Weddings, Deepavali Pongal etc and still you try to play this ugly trick. Shameful!” read a comment.

First of all wear a Bindi.
Nalli! You get most of your business from Hindus, who purchase silk sarees for Wedding, deepavali Pongal etc and still you try to play this ugly trick. Shameful!#NoBindiNoBusiness

Cc @shefa

— BalaDeep – Bharatiya – Sanatani (@baladeep2000) October 18, 2023

Another person said, “Sad to see even a brand like @NalliSilk falling for the grumpy, no-bindi, mourning look! #NoBindiNoBusiness.”

Sad to see even a brand like @NalliSilk falling for the grumpy, no-bindi, mourning look! #NoBindiNoBusiness https://t.co/XJzFCilfek

— Shefali Vaidya.